OnTour starts from the premise that a well-developed and recognizable sustainable tourism sector has concrete benefits for the local community, its culture, the environment and the climate - the whole territory. But how do we define sustainable tourism? And how can we recognise the operators and the private actors who give value to sustainability?

The aim of the OnTour project is to give more visibility to the small and medium enterprises that have embraced these principles. For this reason, OnTour wants to design an online tool which allows the small and medium enterprises of the sustainable tourism sector to easily choose the sustainable tourism labels which best suit their activity.